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Sales
Fear Selling
How to Sell Anything to Anyone Without Fear or Rejection
Paul Borgese
A sales approach built around understanding what buyers are genuinely worried about, and communicating in a way that removes friction for both sides.
Key ideas and topics
- Buyer psychology
- Handling objections
- Consultative selling conversations
- Selling without pressure or rejection
Who it’s for
Sales professionals, founders who sell, consultants and service businesses.
