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Social Media
The Social Media Survival Guide
Grow Your Business Exponentially with Social Media
Co-authored by Paul Borgese · 2nd Edition
A business-focused guide to using social platforms deliberately — building an audience, positioning a brand and turning attention into customers.
Key ideas and topics
- Platform and content strategy
- Audience development
- Brand positioning online
- Turning engagement into business
Who it’s for
Business owners, marketers and professionals who want social media to produce results, not just activity.
